AESTHETIC GUIDANCE
SLEEK
PLAYFUL
RUGGED
LOW FIDELITY CONCEPTS
MEDIUM FIDELITY CONCEPT REFINEMENT
FINAL DESIGN DIRECTION
Blue Dot Motoworks
Blue Dot Motorworks hired me to help them design a housing for their "retrofit hybrid system (RHS)". It is "a bolt-on electric propulsion system that turns a conventional car into a plug-in hybrid". They requested I help them define and create concepts for three design aesthetics (i.e. Sleek, Playful, and Rugged). My final high fidelity 3D CAD renderings were used in materials presented to investors and on their company website.
